Lindsay Butler

Digital Specialist Over 25 years experience in the digital space. A Google hackathon winner, Android apps featured in leading tech blogs and ideation for Channel 4, Liverpool Victoria and Cosmos. Over twelve years as the sole digital and marketing department at a UK charity where I singlehandedly transformed the digital output, reach and acquisition strategies and used digital tools and my knowledge to optimised processes and improve efficiency. I planned and executed campaigns across email, social media, paid advertising and web that contributed to a 112% increase in organisational revenue over the decade, including a 253% rise in online donation revenue and 287% growth in online sponsorship. I am a digital marketing specialist with a passion for innovation and data-driven strategies. Experienced in PPC, SEO, content marketing, social media, and email marketing. Consistently seeking to optimise processes and deliver results.

Boost Your Cause: A Low-Cost Digital Marketing Strategy for Small UK Charities

Digital Marketing

For small UK charities, passion and dedication are abundant, but budgets are often tight. Reaching potential donors and volunteers in a crowded digital landscape can feel like a monumental task. However, with the right approach, a powerful and cost-effective digital marketing strategy is well within your grasp. This guide will walk you through creating and

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Psychology of Giving: The Identifiable Victim Effect [infographic]

Fundraising

Psychology of Giving: The Identifiable Victim Effect The Identifiable Victim Effect (IVE) Why a single story drives more generosity than a thousand statistics. Empathy Trigger Cognitive Bias The Data: Individual vs. Group Appeal Classic studies demonstrate that people respond with more feeling and larger gifts when presented with an appeal focused on **one specific person**

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SEO tips for UK charities

Boost Your UK Non-Profit’s Reach: Free SEO Tips That Make a Difference

SEO For Charities

In the competitive world of UK charities, every penny and every supporter counts. With tight budgets and ambitious missions, finding cost-effective ways to increase visibility is paramount. You need to reach more donors, attract dedicated volunteers, and connect with those who need your services. This is where Search Engine Optimisation (SEO) becomes your most powerful,

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The Science of Giving: Bridging the Intention-Act [infographic]

Fundraising

The Science of Giving: Bridging the Intention-Action Gap THE SCIENCE OF GIVING Bridging the “Intention-Action Gap” with Behavioral Psychology Ethical Fundraising Psychology Data The Intention-Action Gap The biggest challenge in fundraising isn’t a lack of generosity; it’s the disconnect between wanting to give and actually doing it. Behavioral science reveals a stark drop-off between Intention

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Unlock Your Charity’s Potential: 5 Google Ads Grants Strategies UK Charities MUST Use to Boost Donations & Awareness

Google Ads Grant

In the competitive digital landscape, UK charities are constantly seeking cost-effective ways to amplify their message, attract supporters, and drive donations. One of the most powerful yet underutilised tools available is the Google Ad Grant. This programme provides eligible non-profits with up to £7,500 (approximately $10,000 USD) per month in free advertising spend on Google

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