On LinkedIn the ICO (Information Commissioner’s Office) posted on LinkedIn regarding the new soft opt-in rules. The post started with: Charities now have more flexibility on how they contact their supporters under data law change. Under the recent Data (Use and Access) Act, charities can email, text and direct message supporters on social media without […]
Why You Should Ignore Soft Opt-In and Stick With Opt-In Read More »
At a time when most small charities don’t make a surplus, thinking about where to save money is now very important. How can processes be made more efficient? In my view this is precisely why having a “digital” person involved is increasingly important. I built a fundraiser using google gemini and google aistudio. If you
Creating an AI Fundraiser (Individual Giving) Read More »
For many working in the UK charity sector, “Artificial Intelligence” (AI) can feel like a buzzword reserved for big tech firms. However, AI is increasingly becoming a practical tool for social good—helping small teams do more with less. We have spoken about Google AI services for charities and the $1000 annual credit to use Vertex
The Technical Restriction In a standard Paid PMax campaign, video is a mandatory requirement (if you don’t provide one, Google will actually auto-generate a basic one for you using your images). However, because Google Ad Grants are strictly limited to the Search Network, the system handles your PMax assets differently: How to set up your
Performance Max Limitation With a Google Ads Grant Read More »
If using Responsive Search Ad (RSAs) is it necessary to have separate ads for A/B testing? You would think that is the point of RSAs, to a/b/c test different headlines and text. The reason Google introduced Responsive Search Ads (RSAs) is to theoretically “self-optimise” A/B tests because you can provide up to 15 headlines and
Google Ads Grant: Responsive Search Ads, A/B testing Vs PMAX Read More »
We have previous written about performance max (PMAX) for Google Ads Grant users in the UK and hope that this simplified article will cut through some of the mystery surrounding the two forms of adverting using Google Ads. If a Search Campaign is like a carefully organised filing cabinet, with folders (Ad Groups) and files
Google Ads Grant: PMAX (new) Vs Search Campaign (old) Read More »
Online fundraising for small UK charities can often include “hidden” costs. You spend weeks planning a campaign, only to see 3%, 5%, or even 10% of every donation swallowed up by platform fees and credit card processing. Enter Zeffy (affiliate link), the only 100% free fundraising platform for non-profits that has recently made a major
Keeping 100% of Every Donation: Why Zeffy is Worth a Look for UK Charities Read More »
Having worked in digital for 30 years and in the charity sector for 13 I have seen the explosive growth and importance of digital first hand. For a charity it is absolutely vital to have a solid grounding in digital, the website is more than likely the number one means of outreach and acquisition. Social
Charity Digital Decline: Discover why digital is more than just posting on instagram Read More »
This beginner content / SEO report was generated using an app created by Laurel Tree. The app was built using google aistudio and the output is generated by Google Gemini. RSPCA East Berkshire was selected at random for the purpose of being able to use a real world example. The report provides a summary of
Strategic Content Analysis Report For RSPCA East Berkshire Branch Read More »
This beginner strategy was generated using an app created by Laurel Tree. The app was built using google aistudio and the output is generated by Google Gemini. RSPCA East Berkshire was selected at random for the purpose of being able to help gain a better understanding about a Google Ads Grant strategy by using a
Google Ads Grants Strategy: RSPCA East Berkshire Branch Read More »
