Resource Hub

Practical guides to help small UK charities to make the most of digital tools and resources.

facebook advertising for charities

When should UK charities start seasonal fundraising campaigns on Meta?

Digital Marketing

Meta’s own published guidance now recommends that organisations begin planning and launching holiday-season campaigns significantly earlier than most charities currently do, with the platform’s 2026 holiday playbook stating that the busiest shopping season of the year effectively begins now, rather than in November. For UK charities, this guidance maps onto the year-end giving season, which typically peaks

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facebook advertising

Meta Marketing for UK Charities: AI Tools, Advantage+

Digital Marketing

Meta marketing refers to paid and organic activity across Facebook and Instagram, managed through Meta’s Business Suite and increasingly automated via its Advantage+ suite of AI-powered campaign tools. For UK charities in 2026, Meta’s platform offers genuine efficiency gains for small teams, connecting ad data, Facebook, Instagram and Google Workspace into a single AI layer. However, ongoing reputational manoeuvring

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Why Charities Must Optimise for AI Search Before People Stop Asking Them First

AI

People in the UK are increasingly consulting artificial intelligence tools before contacting a charity or professional adviser, according to Charity Today. This shift means that if a charity’s content is not optimised to appear in AEO and GEO results, the people who need it most may receive inaccurate AI-generated guidance instead. For UK charities, investing in search and AI visibility

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canva social calendar for charities

How UK Charities Can Streamline Social Media with Canva Content Calendars

Digital Marketing

This top tip is brought to you on by digitalforcharities.co.uk. For small charity communications teams, managing social media for charity campaigns often involves juggling too many tools: spreadsheets for planning, design tools for graphics, and task managers for tracking progress. In this top tip, we highlight a workflow inspired by a tutorial from digital strategist

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Track How People Discover Your Social Content Through Google Search

SEO For Charities

Small, time and cash strapped charity communications and digital teams (more likely a person) are always looking for better ways to measure non-profit outreach without getting lost in complex analytics. This heads-up from digitalforcharities.co.uk covers a major update to Google Search Console (GSC): you can now link your social media profiles directly to your GSC

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How to Batch Create Social Media Graphics in Canva (with Unique Images)

Digital Marketing

Small, time-strapped charity communications teams in the UK charity sector are always looking for ways to stream-line social media creation without sacrificing quality or brand consistency. In this guide, we break down a brilliant time-saving workflow inspired by a video tutorial from graphic designer Jacqui Naunton (White Deer). You will learn how to use Canva

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Tips from a pro: Is Your Charity Hiding from Google? The One Simple SEO Change to Help More People Find Your Cause

SEO For Charities

1. The Core Mistake: The “All-in-One” Services Page Most websites list all their services on a single “Our Services” page [00:58]. 2. The Three-Step Fix for Website Structure To fix your hierarchy, follow these steps: 3. Avoiding “Duplicate Content” Google may penalize you if your service pages look identical with only the service name swapped

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