Practical guides to help small UK charities to make the most of digital tools and resources.
futurepedia_io is a fantastic YouTube channel, and for anybody wanting to make use of and understand Claude it is a channel full of useful, easy to understand explainer videos and tutorials. A Simple 3-Part Framework Anthropic provides three main ways to interact with Claude. Knowing which one to use stops you from wasting time doing […]
Claude for Charities – Chat, Cowork and Code Read More »
Small, time-strapped charity communications teams in the UK charity sector are always looking for ways to stream-line social media creation without sacrificing quality or brand consistency. In this guide, we break down a brilliant time-saving workflow inspired by a video tutorial from graphic designer Jacqui Naunton (White Deer). You will learn how to use Canva
How to Batch Create Social Media Graphics in Canva (with Unique Images) Read More »
1. The Core Mistake: The “All-in-One” Services Page Most websites list all their services on a single “Our Services” page [00:58]. 2. The Three-Step Fix for Website Structure To fix your hierarchy, follow these steps: 3. Avoiding “Duplicate Content” Google may penalize you if your service pages look identical with only the service name swapped
At a time when most small charities don’t make a surplus, thinking about where to save money is now very important. How can processes be made more efficient? In my view this is precisely why having a “digital” person involved is increasingly important. I built a fundraiser using google gemini and google aistudio. If you
Creating an AI Fundraiser (Individual Giving) Read More »
Introduction: The 2026 Compliance Landscape The landscape of charity email marketing regulations UK experienced a monumental and highly anticipated shift in early 2026. For decades, the third sector faced a distinct disadvantage compared to commercial entities. While businesses could seamlessly rely on exemptions to market to their past customers, charities were bound by the strict,
Charity Email Marketing Regulations UK: Simplified Guide Read More »
For many working in the UK charity sector, “Artificial Intelligence” (AI) can feel like a buzzword reserved for big tech firms. However, AI is increasingly becoming a practical tool for social good—helping small teams do more with less. We have spoken about Google AI services for charities and the $1000 annual credit to use Vertex
The Technical Restriction When setting a campaign in your Google Ad Grant account you can either select a standard campaign or a PMAX campaign. In a standard Paid PMax campaign, video is a mandatory requirement (if you don’t provide one, Google will actually auto-generate a basic one for you using your images). However, because Google
Performance Max Limitation With a Google Ads Grant Read More »
If using Responsive Search Ad (RSAs) is it necessary to have separate ads for A/B testing? You would think that is the point of RSAs, to a/b/c test different headlines and text. The reason Google introduced Responsive Search Ads (RSAs) is to theoretically “self-optimise” A/B tests because you can provide up to 15 headlines and
Google Ads Grant: Responsive Search Ads, A/B testing Vs PMAX Read More »
We have previous written about performance max (PMAX) for Google Ads Grant users in the UK and hope that this simplified article will cut through some of the mystery surrounding the two forms of adverting using Google Ads. If a Search Campaign is like a carefully organised filing cabinet, with folders (Ad Groups) and files
Google Ads Grant: PMAX (new) Vs Search Campaign (old) Read More »
Online fundraising for small UK charities can often include “hidden” costs. You spend weeks planning a campaign, only to see 3%, 5%, or even 10% of every donation swallowed up by platform fees and credit card processing. Enter Zeffy (affiliate link), the only 100% free fundraising platform for non-profits that has recently made a major
Keeping 100% of Every Donation: Why Zeffy is Worth a Look for UK Charities Read More »
