Google Ad Grants in the UK provide eligible charities (registered with the relevant governing body) with up to $10,000 USD (roughly £7,500–£8,000) per month in free Google Search advertising. This helps non-profits increase visibility, raise awareness, recruit volunteers and hopefully get donations. Ads are text-based ads on Google search result pages and Google maps if using PMAX.
The Technical Restriction When setting a campaign in your Google Ad Grant account you can either select a standard campaign or a PMAX campaign. In a standard Paid PMax campaign, video is a mandatory requirement (if you don’t provide one, Google will actually auto-generate a basic one for you using your images). However, because Google […]
Performance Max Limitation With a Google Ads Grant Read More »
If using Responsive Search Ad (RSAs) is it necessary to have separate ads for A/B testing? You would think that is the point of RSAs, to a/b/c test different headlines and text. The reason Google introduced Responsive Search Ads (RSAs) is to theoretically “self-optimise” A/B tests because you can provide up to 15 headlines and
Google Ads Grant: Responsive Search Ads, A/B testing Vs PMAX Read More »
We have previous written about performance max (PMAX) for Google Ads Grant users in the UK and hope that this simplified article will cut through some of the mystery surrounding the two forms of adverting using Google Ads. If a Search Campaign is like a carefully organised filing cabinet, with folders (Ad Groups) and files
Google Ads Grant: PMAX (new) Vs Search Campaign (old) Read More »
This beginner strategy was generated using an app created by Laurel Tree. The app was built using google aistudio and the output is generated by Google Gemini. RSPCA East Berkshire was selected at random for the purpose of being able to help gain a better understanding about a Google Ads Grant strategy by using a
Google Ads Grants Strategy: RSPCA East Berkshire Branch Read More »
For years, the Google Ad Grant has been a lifeline for UK non-profits, offering $10,000 USD (approx. £8,000) per month in free advertising. However, the platform has historically been rigid, restricting charities to standard text-based Search campaigns. That landscape has shifted dramatically. With the recent rollout of Google Ads Performance Max for charities UK, non-profits can
Performance Max for Charities UK: Master Your Ads Grant Read More »
For years, the Google Ad Grant came with a strict set of rules that often felt like a tightrope walk. You had $10,000 (£8,000+) a month to spend, but you were limited to Search campaigns, text-only ads, and the ever-looming threat of the 5% Click-Through Rate (CTR) compliance rule. New to Google Ads? Read our
Performance Max vs Search for Charities: Pros and Cons Read More »
For many UK charities and non-profit organisations, the prospect of reaching a wider audience and driving meaningful action can feel like an uphill battle against limited budgets. But what if you could access a significant advertising budget without spending a penny? Enter the Google Ad Grants programme, a powerful initiative that provides eligible organisations with
Avoid Setup Headaches: The Ultimate Google Ads Grants UK Account Guide (For Beginners) Read More »
In the competitive digital landscape, UK charities are constantly seeking innovative and cost-effective ways to amplify their message, drive donations, and recruit volunteers. The Google Ad Grants programme presents a remarkable opportunity, offering eligible non-profits up to $10,000 (approximately £7,500) per month in free advertising credit on Google Search. This powerful tool can level the
The Google Ad Grant is a hugely powerful tool for UK charities, offering up to $10,000 (around £7,400) in free advertising spend each month on Google Search. When managed effectively, this grant can significantly boost awareness, drive donations, and recruit volunteers. However, many charities fail to maximise this opportunity due to common management mistakes, which
Is Your UK Charity Wasting Its Google Ads Grant? Common Management Mistakes to Avoid Read More »
In the competitive digital landscape, UK charities are constantly seeking cost-effective ways to amplify their message, attract supporters, and drive donations. One of the most powerful yet underutilised tools available is the Google Ad Grant. This programme provides eligible non-profits with up to £7,500 (approximately $10,000 USD) per month in free advertising spend on Google
