We have previous written about performance max (PMAX) for Google Ads Grant users in the UK and hope that this simplified article will cut through some of the mystery surrounding the two forms of adverting using Google Ads. If a Search Campaign is like a carefully organised filing cabinet, with folders (Ad Groups) and files […]
Google Ads Grant: PMAX (new) Vs Search Campaign (old) Read More »
Online fundraising for small UK charities can often include “hidden” costs. You spend weeks planning a campaign, only to see 3%, 5%, or even 10% of every donation swallowed up by platform fees and credit card processing. Enter Zeffy (affiliate link), the only 100% free fundraising platform for non-profits that has recently made a major
Keeping 100% of Every Donation: Why Zeffy is Worth a Look for UK Charities Read More »
Having worked in digital for 30 years and in the charity sector for 13 I have seen the explosive growth and importance of digital first hand. For a charity it is absolutely vital to have a solid grounding in digital, the website is more than likely the number one means of outreach and acquisition. Social
Charity Digital Decline: Discover why digital is more than just posting on instagram Read More »
This beginner content / SEO report was generated using an app created by Laurel Tree. The app was built using google aistudio and the output is generated by Google Gemini. RSPCA East Berkshire was selected at random for the purpose of being able to use a real world example. The report provides a summary of
Strategic Content Analysis Report For RSPCA East Berkshire Branch Read More »
This beginner strategy was generated using an app created by Laurel Tree. The app was built using google aistudio and the output is generated by Google Gemini. RSPCA East Berkshire was selected at random for the purpose of being able to help gain a better understanding about a Google Ads Grant strategy by using a
Google Ads Grants Strategy: RSPCA East Berkshire Branch Read More »
The third sector undervalues digital roles Which pays more a Digital Marketing Executive for a large (top 5.5%) charity or a Shop Assistant in Aldi (Reading)? One can pay up to £13.95 per hour and the other pays £13.85 per hour. As you have probably guessed the shop assistant pays more, the “Executive” role pays
Are charities exploiting the job market and undervaluing digital roles? Read More »
In the competitive digital landscape, a strong online presence is crucial for UK non-profits to reach more donors, attract volunteers, and connect with beneficiaries. Search Engine Optimisation (SEO) is a powerful and cost-effective tool to achieve this visibility. However, the world of SEO can seem complex and daunting, especially for organisations with limited resources. This
Quick & Easy SEO Audit Checklist for UK Non-Profits: Maximise Your Mission Online Read More »
For many UK charities and non-profit organisations, the prospect of reaching a wider audience and driving meaningful action can feel like an uphill battle against limited budgets. But what if you could access a significant advertising budget without spending a penny? Enter the Google Ad Grants programme, a powerful initiative that provides eligible organisations with
Avoid Setup Headaches: The Ultimate Google Ads Grants UK Account Guide (For Beginners) Read More »
