fundraising

Major PECR Changes: What UK Charities MUST Know for 2026 Fundraising – Soft opt-in

Digital Marketing

The landscape of digital fundraising for UK charities is on the cusp of a significant transformation. The Privacy and Electronic Communications Regulations (PECR), a key piece of legislation governing electronic marketing, is set to undergo a pivotal change in 2026. This evolution, driven by the new Data (Use and Access) Act 2025, will directly impact […]

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Psychology of Giving: The Identifiable Victim Effect [infographic]

Fundraising

Psychology of Giving: The Identifiable Victim Effect The Identifiable Victim Effect (IVE) Why a single story drives more generosity than a thousand statistics. Empathy Trigger Cognitive Bias The Data: Individual vs. Group Appeal Classic studies demonstrate that people respond with more feeling and larger gifts when presented with an appeal focused on **one specific person**

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The Science of Giving: Bridging the Intention-Act [infographic]

Fundraising

The Science of Giving: Bridging the Intention-Action Gap THE SCIENCE OF GIVING Bridging the “Intention-Action Gap” with Behavioral Psychology Ethical Fundraising Psychology Data The Intention-Action Gap The biggest challenge in fundraising isn’t a lack of generosity; it’s the disconnect between wanting to give and actually doing it. Behavioral science reveals a stark drop-off between Intention

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