Online fundraising for small UK charities can often include “hidden” costs. You spend weeks planning a campaign, only to see 3%, 5%, or even 10% of every donation swallowed up by platform fees and credit card processing. Enter Zeffy, the only 100% free fundraising platform for non-profits that has recently made a major splash in […]
Keeping 100% of Every Donation: Why Zeffy is Worth a Look for UK Charities Read More »
The True Risks of Soft Opt-in for Fundraising: Why ‘Legal’ Doesn’t Mean ‘Right’ The 5th of February 2026 marked a watershed moment for the UK charity sector. With the implementation of the Data (Use and Access) Act 2025 (DUAA), the long-standing barrier preventing charities from using the ‘soft opt-in’ for email and SMS fundraising has
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The landscape of digital fundraising for UK charities is on the cusp of a significant transformation. The Privacy and Electronic Communications Regulations (PECR), a key piece of legislation governing electronic marketing, is set to undergo a pivotal change in 2026. This evolution, driven by the new Data (Use and Access) Act 2025, will directly impact
Major PECR Changes: What UK Charities MUST Know for 2026 Fundraising – Soft opt-in Read More »
Psychology of Giving: The Identifiable Victim Effect The Identifiable Victim Effect (IVE) Why a single story drives more generosity than a thousand statistics. Empathy Trigger Cognitive Bias The Data: Individual vs. Group Appeal Classic studies demonstrate that people respond with more feeling and larger gifts when presented with an appeal focused on **one specific person**
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The Science of Giving: Bridging the Intention-Action Gap THE SCIENCE OF GIVING Bridging the “Intention-Action Gap” with Behavioral Psychology Ethical Fundraising Psychology Data The Intention-Action Gap The biggest challenge in fundraising isn’t a lack of generosity; it’s the disconnect between wanting to give and actually doing it. Behavioral science reveals a stark drop-off between Intention
The Science of Giving: Bridging the Intention-Act [infographic] Read More »
