Practical guides to help small UK charities to make the most of digital tools and resources.
The Technical Restriction In a standard Paid PMax campaign, video is a mandatory requirement (if you don’t provide one, Google will actually auto-generate a basic one for you using your images). However, because Google Ad Grants are strictly limited to the Search Network, the system handles your PMax assets differently: How to set up your […]
Performance Max Limitation With a Google Ads Grant Read More »
If using Responsive Search Ad (RSAs) is it necessary to have separate ads for A/B testing? You would think that is the point of RSAs, to a/b/c test different headlines and text. The reason Google introduced Responsive Search Ads (RSAs) is to theoretically “self-optimise” A/B tests because you can provide up to 15 headlines and
Google Ads Grant: Responsive Search Ads, A/B testing Vs PMAX Read More »
We have previous written about performance max (PMAX) for Google Ads Grant users in the UK and hope that this simplified with cut through some of the mystery surrounding the two forms of adverting using Google Ads. If a Search Campaign is like a carefully organised filing cabinet, with folders (Ad Groups) and files (ads),
Google Ads Grant: PMAX (new) Vs Search Campaign (old) Read More »
Online fundraising for small UK charities can often include “hidden” costs. You spend weeks planning a campaign, only to see 3%, 5%, or even 10% of every donation swallowed up by platform fees and credit card processing. Enter Zeffy, the only 100% free fundraising platform for non-profits that has recently made a major splash in
Keeping 100% of Every Donation: Why Zeffy is Worth a Look for UK Charities Read More »
This beginner content / SEO report was generated using an app created by Laurel Tree. The app was built using google aistudio and the output is generated by Google Gemini. RSPCA East Berkshire was selected at random for the purpose of being able to use a real world example. The report provides a summary of
Strategic Content Analysis Report For RSPCA East Berkshire Branch Read More »
This beginner strategy was generated using an app created by Laurel Tree. The app was built using google aistudio and the output is generated by Google Gemini. RSPCA East Berkshire was selected at random for the purpose of being able to help gain a better understanding about a Google Ads Grant strategy by using a
Google Ads Grants PMAX Strategy: RSPCA East Berkshire Branch Read More »
If you are a local charity use it to your advantage The following practical guide is using an animal charity as an example so you can clearly understand the thinking when creating content and pages for your local charity website. Running an animal charity in 2026 feels like fighting a relentless battle on two distinct
Local SEO for charities: 5 tips to rank higher Read More »
The True Risks of Soft Opt-in for Fundraising: Why ‘Legal’ Doesn’t Mean ‘Right’ The 5th of February 2026 marked a watershed moment for the UK charity sector. With the implementation of the Data (Use and Access) Act 2025 (DUAA), the long-standing barrier preventing charities from using the ‘soft opt-in’ for email and SMS fundraising has
The True Risks of Soft Opt-in for Fundraising Read More »
Perplexity SEO for charities: Boost your donations Is your charity invisible to the donors of tomorrow? For over a decade, the digital fundraising playbook was simple: rank in Google’s ’10 blue links’, drive traffic to your donation page, and convert. But in 2026, the game has changed. Your potential donors are no longer just searching;
Perplexity SEO for charities: Boost your donations Read More »
It is no longer enough to simply rank. In 2026, the digital landscape for UK charities has fundamentally shifted. We have moved from a search economy defined by clicks to one defined by citations. Imagine a potential donor asks Google, “How effective are UK water charities in 2026?” or a beneficiary asks, “What mental health
What is generative engine optimisation for charities? Read More »
